I will be working on figuring out keywords for some time, I’m increasingly sure. In my last post, I mentioned making a couple of changes to my keywords. It’s still really to early to tell whether that had any impact–though my sales have gone up this week. There’s some reason to think it had nothing to do with the keywords. Still, at least it’s a change for the better.
The change I made was to pick out my two lamest keywords for each book–and lame is the only word I can think of to describe some of them–and replace them with NobleBright or Noble Bright (to cover both possible spellings).
Why’d I pick that? What is this NobleBright?
Well, NobleBright, like its opposite GrimDark comes originally from the world of gaming, from which it cross-pollinated over to books.
In GrimDark fantasy, the setting may be more . . . grim. More importantly, the characters are mostly out for their own self-interest–material or personal gain or revenge. More like the characters from some Sword and Sorcery than like classic epic fantasy. G. R. R. Martin’s SONG OF ICE AND FIRE series (more popularly known as GAME OF THRONES) is a pretty good example. Quite a lot of recently published–especially traditionally published–fantasy partakes of at least some of this.
NobleBright fantasy may–or may not–have a setting that is less grim (some have coined the term NobleDark for that), but the main attribute is that at least one of the principal characters acts out of noble motivations.
There’s an argument to be made that GrimDark is more realistic and more accurately portrays what a medievalesque world would have been like. I won’t dispute this. I will say that if I want reality, there’s 24/7 news on cable TV.
I think there’s a much better argument–perhaps especially in our current world–for stories about characters who behave more nobly. For characters who just maybe make us aspire to be better and to make the world better.
In any case, that’s the kind of story I write. So, maybe they’ll find a better and bigger audience with those keywords. I can hope.
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